Here Are 5 Point Proving The Importance Of It
Be it a small business or a humongous one, the pandemic has brought it all to a halting, screeching stop. With malls and shopping districts closing down due to inconsistent but prolonged lockdowns and people, in general, being scared of person-to-person interaction, the traditional methods of marketing have been rendered nearly redundant. On the other hand, internet usage and impact have multiplied exponentially. According to a survey conducted in 2020, 87% of buyers start searching for the products they want to buy online. Today’s customer is not about feeling and buying but more about studying and getting educated about the product or service they want to buy and then go about the purchasing part. This is where digital strategies to boost online marketing comes in. They provide your consumers a more detail-oriented presentation of your products and services, making them trust your brand a lot more in the long term.
Build Long-Lasting Relationships With Your Customers
With new small businesses propping up every single day on the internet, one of the biggest problems is retaining customers for the long run. However, unlike in-store shopping experiences, an online relationship with your customer doesn’t have to end at the checkout. With proper digital marketing strategies, you can keep them hooked to your website and social media pages and ensure they keep coming back to you. Some ways to do that is -
- Making the proper use of content marketing post initial purchase is a great way to keep them attracted to your brand. Be it emails or a well-thought-out WhatsApp message thanking them for their purchase is a great and inexpensive way to show how much they matter to you.
- Secondly, you can use analytics, and algorithms to figure out their past searches and past buys and show them other similar products to retarget and remarket your brand to them.
- Keep up a regular interaction with them by posting about your products and services on several social media platforms.
- One great way to generate new customers is to post the testimonials of previous ones on your website and social media to make your brand more credible.
Targeted Marketing To Convert Leads In Customers
Another major difficulty for small businesses has been to successfully secure and convert leads into customers. An ongoing complaint among all small business owners has been that why they do secure several leads, very few are converted into actual customers. The one and only great way to squash that complaint is to do extensive market research of what their target audience craves for and customize their online purchasing experience to suit their needs specifically. There are no assumptions to be made for a smart small business owner. Make extensive use of Google Analytics, Google Search Console, SEMRush, and such to figure out exactly what the behavior of your consumer is on the online platforms and then create digital personas to answer their specified needs with your products and services.
Utilize Multichannel Approach To Increase Conversions
Engaging with customers can seem to be an overwhelming process. How and which platform should you use? To be honest, the best way to engage with your customers being a small business owner is to use as many platforms as you can. Be it e-mail marketing or social media or google ads, digital marketing offers a myriad of channels to step on and converse with your audience. While it might seem daunting at the beginning, once a basic strategy is curated, it can be tweaked and twisted to suit the audience of a particular platform. Here are some statistics to help you go about engaging on multiple channels to increase the conversion rates of your small business -
- 3.2 billion people or 42% of the world population use social media today.
- Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn, alone, offers 80% of social media B2B leads.
- On average, people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile.
- 54% of consumers browse social media for product research purposes.
- Delaying a customer response by even 10 minutes can decrease the chance of a sale by 400%, so consider using chatbots to boost your digital customer service.
Digital Marketing Puts Small Business And Large Businesses On the Same Competitive Page
One of the most amazing aspects of digital marketing is that it doesn’t demand great props and a huge budget to be run successfully. Knowing your brand value and your products and services thoroughly gives you an edge over even the most humongous businesses. Creativity and ingenuity are at the base of it and hence give small business owners the platform to compete with - and sometimes win - against business giants in their market niche.
Tracking The ROI Is Easier And More Instantaneous
In digital marketing, making a dedicated and specified landing page is all you need to figure out whether your approach is working or not by measuring your ROI in credible ways. That means that a small business can run a small campaign and see whether it works for them and then go all out in the digital marketing space. With a specific landing page measuring your inbound traffic, you can measure in real-time how many leads you are garnering, how many of them are leaving your page, and when and how many of them are actually converting into consumers. This ensures that you can tweak your landing page as the Google Analytics results dictate and increase your conversion rate near instantaneously.
Being a small business owner, venturing into the realm of digital marketing can be a daunting and overwhelming prospect. We, at Advertising Salt, get it. That is why we would love to be your partner in this new venture. We house a team of experienced and creative people who are dedicated to customizing your digital marketing experience and bring in the highest revenues and growth for your brand. Contact us today to get your brand’s digital experience started!